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Fujifilm’s X Half is even more whimsical with a $300 price cut
Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets Cameras Close Cameras Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Cameras Verge Shopping Close Verge Shopping Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Verge Shopping Fujifilm’s X Half is even more whimsical with a $300 price cut Now through June 28th, you can get the analog-simulating digital camera for $549.99. Now through June 28th, you can get the analog-simulating digital camera for $549.99. by Cameron Faulkner Close Cameron Faulkner Editor, Commerce Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Cameron Faulkner May 17, 2026, 1:00 PM UTC Link Share If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Cameron Faulkner Close Cameron Faulkner Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Cameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025. Fujifilm’s X Half digital camera wasn’t designed to replace your main camera, though you’d be forgiven for assuming it was with its ludicrous $850 price. However, the company recently reduced the MSRP to $649.99, and is now knocking an additional $100 off through June 28th. That means you can grab the X Half in its base configuration for around $549 at Amazon , B&H Photo , and Best Buy . Adorama is also discounting it to the same price and throwing in a free accessory pack, which includes a 64GB SanDisk SD card and a camera case. Fujifilm X Half digital camera $ 550 $ 650 15 % off $ 550 $550 at Amazon $550 at Best Buy $550 at Adorama (with accessories) The X Half isn’t like most other digital cameras. It’s a feature-light shooter designed to evoke the feel of a half-frame film camera, one that can capture 18-megapixel stills you can style in numerous ways. You can add film simulations, filters, and grain. Digital diptychs are also possible, complete with the option to have the date baked into the photos. In short, it’s incredibly fun, but it lacks features you might be used to in modern cameras, including the ability to take RAW images, a hot shoe for attaching accessories, and an electronic viewfinder. Related Metroid Prime 4: Beyond for the Nintendo Switch got its first big discount BioLite’s stakeable solar lights are down to a new low price for Memorial Day When we published our hands-on impressions last year, former Verge supervising producer Vjeran Pavic called the X Half both whimsical and refreshing. Its vertical 1-inch sensor and fixed 32mm equivalent f/2.8 lens are capable of capturing great shots, but the pocket-friendly camera was designed with point-and-shoot simplicity in mind. Pavic enjoyed taking “scrappy, quick photos” with it, as did our own Antonio Di Bennedeto, even if he was turned off by the original price. Verge Shopping Sign up to get the best deals on products we’ve found and tested sent to your inbox. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Cameron Faulkner Close Cameron Faulkner Editor, Commerce Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Cameron Faulkner Cameras Close Cameras Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Cameras Deals Close Deals Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Deals Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets Verge Shopping Close Verge Shopping Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Verge Shopping Most Popular Most Popular Microsoft starts canceling Claude Code licenses Chatbots at the drive-thru are just the beginning Microsoft is retiring Teams’ Together Mode Here are 40 of our favorite deals from REI’s massive Anniversary Sale University of Arizona students boo Eric Schmidt’s AI cheerleading during commencement Verge Shopping Sign up to get the best deals on products we’ve found and tested sent to your inbox. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From This is the title
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