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Xbox is now XBOX

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Xbox is now XBOX
Published: May 15, 2026 at 23:10 | Source: theverge.com
Quick Summary
News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Xbox is now XBOX Believe it or not, Microsoft appears to be rebranding Xbox. Believe it or not, Microsoft appears to be rebranding Xbox. by Tom Warren Close Tom Warren Senior Correspondent Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Tom Warren May 15, 2026, 11:10 PM UTC Link Share Gift Image: Cath Virginia / The Verge Tom Warren Close Tom Warren Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Tom Warren is a senior correspondent and author of Notepad , who has been covering all things Microsoft, PC, and tech for over 20 years. Xbox just allcapsmaxxed: Meet XBOX. This isn’t a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account. Curiously, the Threads and Bluesky accounts for Xbox haven’t been renamed yet, but if Microsoft is going ahead with a rebranding then I expect those will change soon. I asked Microsoft to comment on this potential Xbox rebranding and the company simply referred me to Sharma’s post. The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos. The apparent rebranding comes just a few weeks after Sharma scrapped Microsoft Gaming and renamed Microsoft’s gaming division back to Xbox. It’s part of Sharma’s continued promise of a “return of Xbox,” which has involved fan-focused console updates , a new Xbox logo , Game Pass pricing changes , and lots more in recent weeks. Last week Sharma also outlined her first major organizational changes at Xbox and revealed a new Xbox boot-up animation . The reorganization of the Xbox platform team is designed to “build a platform that is affordable, personal, and open by staying close to the work and the people we serve,” according to Sharma . Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Tom Warren Close Tom Warren Senior Correspondent Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Tom Warren Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming Microsoft Close Microsoft Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Microsoft News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Xbox Close Xbox Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Xbox Most Popular Most Popular Microsoft starts canceling Claude Code licenses Xbox is now XBOX Leaked images reveal Xbox Elite 3 controller with mysterious new buttons Use this map to find the data centers in your backyard Leaked images show Microsoft’s new Xbox Cloud Gaming controller The Verge Daily A free daily digest of the news that matters most. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From This is the title for the native ad
Key Takeaways
  • News Close News Posts from this topic will be added to your daily email digest and your homepage feed.
  • Follow Follow See All News Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed.
  • Follow Follow See All Gaming Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed.
  • Follow Follow See All Tech Xbox is now XBOX Believe it or not, Microsoft appears to be rebranding Xbox.
Detailed Coverage

Market analysis reveals significant growth potential in the sector discussed in 'Xbox is now XBOX'. Investment patterns and market trends indicate strong confidence in these technologies, with venture capital and corporate investments driving further innovation and development.

User experience and accessibility are key themes that emerge from the analysis of 'Xbox is now XBOX'. The focus on creating intuitive, user-friendly interfaces demonstrates a commitment to making advanced technology accessible to broader audiences and diverse user groups.

The competitive landscape highlighted in 'Xbox is now XBOX' shows how different organizations are positioning themselves in this rapidly evolving market. Strategic partnerships, acquisitions, and research collaborations are shaping the future direction of technological development.

Environmental sustainability and energy efficiency considerations are increasingly important in the context of 'Xbox is now XBOX'. The industry is moving towards more sustainable practices and green technologies to address climate change and environmental concerns.

Education and skill development play crucial roles in the adoption and advancement of technologies discussed in 'Xbox is now XBOX'. The need for specialized talent and continuous learning programs highlights the importance of human capital in technological progress.
Article Details
Published: May 15, 2026 at 23:10
Source: theverge.com
Original link: https://www.theverge.com/news/931918/microsoft-xbox-rebrand-caps
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