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How the Amazon Echo learned to talk — and listen
Podcasts Close Podcasts Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Podcasts Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech How the Amazon Echo learned to talk — and listen On Version History: Why Amazon was wrong about voice shopping, right about music, and somehow both too late and too early. On Version History: Why Amazon was wrong about voice shopping, right about music, and somehow both too late and too early. by David Pierce Close David Pierce Editor-at-Large Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by David Pierce Apr 5, 2026, 12:24 PM UTC Link Share Gift David Pierce Close David Pierce Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. Jeff Bezos badly wanted a voice computer. He had been saying so publicly since the very early days of Amazon, telling anyone who would listen about why voice might make it easier and more natural to interact with technology. (And to buy stuff from Jeff Bezos.) But when a team at Amazon set out to actually make the voice computer a reality, they encountered a seemingly endless series of hard problems. Eventually, though, they created two products, the Echo speaker and the Alexa voice assistant, that would help bring a new kind of computer to millions of people. On this episode of Version History , we tell the story of the Echo’s development inside Amazon, its surprise launch and immediate success, and its somewhat complicated life and legacy since. David Pierce, Hayden Field, and Jennifer Pattison Tuohy discuss all the ways Amazon’s team had to catch up to products like Siri, the devious and clever tests the team ran to see how people would use the device, and why Bezos decided to launch the Echo with no fanfare at all. Then, the hosts debate whether Alexa and the Echo helped start an AI revolution, or missed it entirely. This is the fifth episode of the third season of Version History . Here’s how to get every episode, and all our other fun stuff, as soon as it drops: The Version History podcast feed The new Version History YouTube channel Our new TikTok and Instagram accounts If you’re a Verge subscriber, you can also get access to Version History (and all our other podcasts) with no ads. All you have to do is visit your account settings . If you want to know even more about the history of Alexa and the Amazon Echo, here are some links to get you started: Brad Stone’s book, Amazon Unbound Bezos’ original sketch From Wired: The Secret Origins of Amazon’s Alexa From Bloomberg : The Real Story of How Amazon Built the Echo Amazon just surprised everyone with a crazy speaker that talks to you Amazon Echo review: listen up The 2016 Echo Super Bowl ad Alexa, where’s my Star Trek Computer? Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. David Pierce Close David Pierce Editor-at-Large Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by David Pierce Amazon Close Amazon Posts from this topic will be added to your daily email digest and your homepage feed. 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