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The Hisense UR9 is a great first shot against OLED’s bow

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The Hisense UR9 is a great first shot against OLED’s bow
Published: April 12, 2026 at 13:30 | Source: theverge.com
Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets Reviews Close Reviews Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Reviews The Hisense UR9 is a great first shot against OLED’s bow Hisense is the first to release the tech at more affordable prices, but it’s up against tough competition with OLEDs. by John Higgins Close John Higgins Senior Reviewer, TVs & Audio Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by John Higgins Apr 12, 2026, 1:30 PM UTC Link Share Gift Hisense is first out of the gate with the UR9 RGB LED TV, which uses individual red, green, and blue LEDs for its backlight. John Higgins Close John Higgins Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by John Higgins is a senior reviewer covering TVs and audio. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed. RGB LED TVs have been the talk of the TV world this year, with models coming from all the manufacturers, and the first one of 2026 is here — the Hisense UR9. It’s the first look at the viability of the new backlight technology outside of demo rooms, and it’s a step above the traditional mini-LED TVs of years past. HDR is colorful and accurate, it has great brightness, and it is capable of showing colors beyond the P3 color space for movies and TV shows that have wider color. But at $3,500, the 65-inch model I reviewed is priced comparably to high-end OLEDs from LG and Samsung, which is tough competition. Hisense released the very first RGB LED TV last year, the $30,000 116-inch Hisense 116UX , so it’s not too surprising that its top-end models, the UR9 and UR8, are RGB LED TVs and not traditional mini LED (you need to step down to the U7SG for that). It’s also the first company to release a more affordable 2026 model, but it’s still more expensive than the flagship mini-LED TVs of last year, like the TCL QM9K . 8 Verge Score Hisense UR9 RGB LED TV $ 3500 $ 3500 The Good Bright image Accurate HDR performance Color coverage beyond P3 The Bad Some motion judder More expensive than other mini-LED options $3500 at Hisense (65-inch) How we rate and review products The Hisense UR9 is available in four sizes: 65 inches ($3,500), 75 inches ($5,000), 85 inches ($6,000), and 100 inches ($9,000). This puts it in direct competition with flagship OLED displays from LG and Samsung, and is a high bar for the UR9 and any other RGB LED TV. I got a look at the 65-inch variety. The 65-inch UR9 is 1.8 inches thick across the whole chassis and uses a pedestal stand. Like the U8QG last year, the Hisense UR9 has only three HDMI 2.1 inputs. Its fourth input is a USB-C DisplayPort connection, which is situated along the left edge of the TV instead of with the other connections on the back. I’m not a fan of this placement because if you want to have your computer continually connected to the TV, the cable is clearly visible. The TV supports 180Hz native refresh rate, AMD Freesync Premium Pro, HDR 10+, and Dolby Vision. A future update will enable Dolby Vision 2, but we’re not going to see any Dolby Vision 2 content available for a while. How I test TVs I set up each TV in my living room on my home theater credenza. I stream movies and shows through the TV’s apps, play discs on a Magnetar UDP900 MkII 4K Blu-Ray player (including the Spears & Munsil Ultra HD Benchmark disc) and movies from a Kaleidescape Strato E player, and play games on my Xbox Series X and PlayStation 5. This is done at different times of the day and under different lighting conditions, with curtains open, with lamps and overhead lights on, or with blackout curtains up to keep the room dark. While I am a certified ISF Level 3 calibrator, I do not calibrate the TVs before measurement, as the overwhelming majority of TV owners don’t bother. So it’s important to know how well the TVs perform out of the box, with minor tweaks in the menu anyone can do. For measurement, I use Portrait Displays ’ Calman color calibration software, a Murideo 8K Seven pattern generator, an X-rite i1 Pro 3 spectrophotometer, Portrait Displays’ C6 HDR5000 colorimeter, a Konica Minolta LS-100 luminance meter, and Leo Bodnar 4K lag tester. One of the touted benefits of RGB LED TVs is their ability to achieve 100 percent of the BT.2020 color space. That’s talking about chromaticity, which is based on saturation and hue and is independent of brightness (or luminance). You might have seen color space triangles on a CIE 1931 diagram . But what this chart doesn’t show us is how colors perform across different brightness levels, or in our living rooms. (For a deep dive on this
  • Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed.
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  • Follow Follow See All Reviews The Hisense UR9 is a great first shot against OLED’s bow Hisense is the first to release the tech at more affordable prices, but it’s up against tough competition with OLEDs.

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