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Hisense aggressively cuts the price of its RGB LED TV on release day
Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Hisense aggressively cuts the price of its RGB LED TV on release day The UR9 was originally more expensive than flagship OLEDs from LG and Samsung. This price makes it far more attractive. The UR9 was originally more expensive than flagship OLEDs from LG and Samsung. This price makes it far more attractive. by John Higgins Close John Higgins Senior Reviewer, TVs & Audio Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by John Higgins May 4, 2026, 1:00 PM UTC Link Share Gift Hisense didn’t wait to reduce the UR9’s price by over 40 percent. Photo: John Higgins / The Verge John Higgins Close John Higgins Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by John Higgins is a senior reviewer covering TVs and audio. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed. The Hisense UR9 — the first RGB LED TV to be released this year — is now available for much less than originally revealed. The 65-inch UR9 is now $1,999, while the 75-inch model is $2,999 and the 85-inch is $3,999. (There’s no updated price yet for the 100-inch.) That’s between $1,500 and $2,000 off, depending on size. When I reviewed the UR9 , my biggest issue was its price. At $3,500 for a 65-inch, both the LG G6 and Samsung S95H — flagship OLED TVs — were less expensive than the UR9, and OLED still outperforms what I’ve seen from RGB LEDs. Then, two days after my review published, Samsung released pricing for its own high-end R95H RGB LED TV, which was $300 less than the Hisense. I suspect this pricing change from Hisense is at least partially in response to the Samsung announcement. Both Hisense and Samsung are currently the only TV companies that have a 65-inch size available of their top-tier RGB model. LG’s MRGB95 starts at 75 inches, while the smallest TCL RM9L is 85 inches and both are more expensive than Samsung and Hisense — now significantly so. (We’re still waiting for details about Sony’s True RGB offerings later this year.) All TV companies eventually bring down their prices the longer a TV model has been available, with Hisense and TCL historically lowering prices by a few hundred dollars a month or two after release. This year it took TCL a week to lower its 65-inch QM8L price from $2,500 to $1,800. But a $1,500 cut the day of release is a new level of aggressive pricing from Hisense. The Hisense UR9 is a bright and color-vibrant TV, now at a far more affordable price. Its main competition is the TCL QM8L, which uses a blue LED backlight and SQD technology like the X11L instead of red, green, and blue LEDs. The TCL potentially has similar performance — I will be reviewing one soon — but for someone set on getting the new RGB LED tech, this price cut makes the UR9 an even better option. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. John Higgins Close John Higgins Senior Reviewer, TVs & Audio Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by John Higgins Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech TVs Close TVs Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All TVs Most Popular Most Popular Apple raises the Mac Mini’s starting price Meta’s historic loss in court could cost a lot more than $375 million How the internet’s favorite squirrel dad made the hottest camera app of 2026 These reusable digital Polaroids are a clever way to cover a fridge in memories AI music is flooding streaming services — but who wants it? The Verge Daily A free daily digest of the news that matters most. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From This is the title for the native ad
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- Follow Follow See All News Hisense aggressively cuts the price of its RGB LED TV on release day The UR9 was originally more expensive than flagship OLEDs from LG and Samsung.
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