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Reggie Fils-Aimé says Amazon once asked Nintendo to break the law

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Reggie Fils-Aimé says Amazon once asked Nintendo to break the law
Published: May 03, 2026 at 15:24 | Source: theverge.com
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Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Reggie Fils-Aimé says Amazon once asked Nintendo to break the law Amazon wanted ‘obscene’ financial support to undercut Walmart. Amazon wanted ‘obscene’ financial support to undercut Walmart. by Terrence O'Brien Close Terrence O'Brien Weekend Editor Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Terrence O'Brien May 3, 2026, 3:24 PM UTC Link Share Gift Photo by Susan Goldman / Bloomberg via Getty Images Terrence O'Brien Close Terrence O'Brien Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Terrence O'Brien is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as managing editor at Engadget. Way back in the DS days, Nintendo decided to stop selling to Amazon. During a recent lecture at NYU , former Nintendo of America President Reggie Fils-Aimé said it was because Amazon was seeking preferential treatment that would have hurt its relationship with other retailers, and potentially broken the law . The two sides have since made amends , and you can buy a Switch 2 through Amazon. But for a long time, Nintendo consoles had been largely unavailable on the site. In the 2000s, Amazon aggressively expanded beyond books and tried to undercut everyone on price. According to Fils-Aimé, Amazon wanted to undercut even Walmart and was looking for an “obscene amount of support, financial support.” While he didn’t specify what kind of financial support Amazon was looking for, Fils-Aimé says he told the Amazon executive in question, “You know that’s illegal, right? I can’t do that.” He went on to say this was part of the reason the company ended its relationship with Amazon: “Literally, we stopped selling to Amazon, and it’s because I wasn’t going to do something illegal. I wasn’t going to do something that would put at risk the relationship we have with other retailers. But it also set the stage to say, look, you’re not going to push me around. This is the way we do business. And so that’s how, over time, you build respect.” You can watch the full talk below: Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Terrence O'Brien Close Terrence O'Brien Weekend Editor Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Terrence O'Brien Amazon Close Amazon Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Amazon Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News Nintendo Close Nintendo Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Nintendo Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech Most Popular Most Popular Meta’s historic loss in court could cost a lot more than $375 million Apple raises the Mac Mini’s starting price Spirit Airlines shuts down after Trump’s war on Iran doubled jet fuel prices How the internet’s favorite squirrel dad made the hottest camera app of 2026 Anker’s discounted 2-in-1 USB-C cable is a great way to spend $15 The Verge Daily A free daily digest of the news that matters most. Email (required) Sign Up By submitting your email, you agree to our Terms and Privacy Notice . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Advertiser Content From This is the title for the native ad
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  • Follow Follow See All Tech Reggie Fils-Aimé says Amazon once asked Nintendo to break the law Amazon wanted ‘obscene’ financial support to undercut Walmart.
Detailed Coverage

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Education and skill development play crucial roles in the adoption and advancement of technologies discussed in 'Reggie Fils-Aimé says Amazon once asked Nintendo to break the law'. The need for specialized talent and continuous learning programs highlights the importance of human capital in technological progress.
Article Details
Published: May 03, 2026 at 15:24
Source: theverge.com
Original link: https://www.theverge.com/games/922840/reggie-fils-aime-amazon-nintendo-illegal
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